Branding projects

My design journey started with graphic design and branding. Although it is no longer my main focus, I still like to share some of my branding projects to give an impression of my design philosophy in this field of work. I also try to incorporate the aspects I've learned here in all my projects, i.e. a good use of colour, typography and other graphic elements.

Eleo

Branding

2020

Eleo is a company which manufactures modular battery systems to use in a variety of vehicles and machines. The logo was designed on a similar principle, with a modular grid of hexagons on which the logo is built. Adding to the geometric logo, I decided to add an organic shape of expanding particles, referring to the two poles of a battery and breaking up the static design elements of the logo.
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I continued this design language in several graphical expressions of which you can see a few examples down below.
Eleo has expanded exponentially since the rebranding with dozens of employees and an acquisition by the Japanese company Yanmar in 2022.

Take a look at Eleo's website here.

Stafa

Branding

2021

Stafa is a manufacturer of special fasteners used in machines and industries across the globe. In the rebranding the main focus was a 3D visual, which is a (literal) extension of the existing hexagonal logo. In this 3D render, I've tried to integrate the idea of Stafa's payoff: "Our part in every solution". In other words the products Stafa produces are used in a very large amount of industries and industrial products.
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This visual was then used in several graphical expressions from a wrap on their vehicles as well as outdoor and indoor signing, a large amount of printed products and finally a new website.
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Take a look at Stafa's website here.

Intovent

Branding

2021

Intovent is a large reseller of ventilation products aimed at service specialists. For their branding I decided to create a visual identity which feels fresh, clear and light.
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The logomark is a combination of two abstracted shapes of an airfilter pad, which forms the capital 'i' of Intovent. The linework as well as colours all ad to the light and fresh look.
As well as new branding elements in print, a new webshop was made.

Take a look at Intovent's website here.

Kabisa

Branding

2022

Kabisa is a medium software development company. They wanted a rebranding expressing their growth ambitions looking to the future. I decided to refresh the logo on a fibonacci spiral grid. The smooth curves of the logo were then further integrated into the brand identity.